Katie Specht McCauley

1. Creative Direction
2. 360 Campaign Development
NEW YORK, NY
2022
Proflowers Valentines Day 2022

“Get Fresh”
Leading up to Valentine’s Day we made news of our fun, high-quality blooms and 7-day freshness guarantee by telling people to “get fresh this Valentine’s” with ProFlowers.

While telling a cheeky story of how our fresh blooms, gifts and other offerings make for the perfect Valentine’s Day surprise, we also focused on authentic couples, friends and individuals and how they keep their romance, friendship or self-appreciation fresh this time of year.


©KatieMcCauley

2022