Katie Specht McCauley

1. Creative Direction
2. Rebranding
3. Brand Strategy
NEW YORK, NY
2021
Proflowers Rebrand

Partnered with Ro&Co Agency in the tranformation of the ProFlowers brand into a hip, fun and engaging brand that celebrates flowers as a lifestyle.  In order to do so we established ProFlowers as the destination for easy purchase, high quality flowers while creating new moments and points of engagement around ‘just because’ purchasing and our 7-day freshness guarantee.

For the last-minute-gifter, the lifehacker, or the person who likes to surprise the ones they love, ProFlowers has you covered with bold blooms and a 7-day freshness guarantee. We take the guesswork out of floral gifting with top-notch taste and charming designs for those who know what they want, and delightfully approachable blooms for those who don’t.  


©KatieMcCauley

2022