Katie Specht McCauley

1. Creative Direction
2. Commercial
NEW YORK, NY
2022
Proflowers Mothers Day 2022

“For the Mom Who’s the Most”


For a Mom who’s the most, give her the most. Whether she can’t stop filling the kitchen drawer with your childhood memories or she embarrasses you and your friends with an off- key karaoke set, it’s time to celebrate a mom as charming and unique as her this Mother’s Day. 

Our campaign brings together all kinds of Moms, from the most eccentric & newly crowned mamas to the more tenured of a bunch, being celebrated with our assortment of blooms & gifts in a series of fun and striking vignettes that speak to how special she really is.




©KatieMcCauley

2022