Katie Specht McCauley

1. Creative Direction
2. Rebranding
NEW YORK, NY
2021
Proflowers Fall 2021

Proflowers launched its rebrand in September 2021. Our Fall campaign, shot by Fujio Emura embodies the fun, poppy, toungue-in-cheek aesthetic of the new “Fun Side of Flowers”. 



©KatieMcCauley

2022