M.A.C. Girls 

Art Direction and Window design for M.A.C. Girls campaign.

Because M.A.C. Girls palettes feature shadows and a highlighter as versatile as your mood, we created a custom type treatment for each window, complete with a neon marquee.

Each with a distinct identity, they represent every girl inside of you. Design and art direction of in store environments was then pushed through M.A.C. social and online presence with posts on every personality.

© 2018 KATIE McCAULEY