M.A.C. Girls 

Art Direction and Window design for M.A.C. Girls campaign.

Because M.A.C. Girls palettes feature shadows and a highlighter as versatile as your mood, we created a custom type treatment for each window, complete with a neon marquee.

Each with a distinct identity, they represent every girl inside of you. Design and art direction of in store environments was then pushed through M.A.C. social and online presence with posts on every personality.

© KatieMcCauley
Katie is a 360 creative director who brings conceptual thinking, cross-platform storytelling, and in-depth visual research to the fore of her work. From ideation through execution, her passion lies in creating thoughtful visuals, content and experiences that combine strategic positioning with creative execution.