M.A.C. Future, 2016

Production design and creative direction for M.A.C. Future rollout with collapsible silver "crystals" and hanging light bolts. Shipped and assembled world wide.
© KatieMcCauley
Katie is a 360 creative director who brings conceptual thinking, cross-platform storytelling, and in-depth visual research to the fore of her work. From ideation through execution, her passion lies in creating thoughtful visuals, content and experiences that combine strategic positioning with creative execution.