M.A.C Cosmetics Lips at Selfridges, 2014. Windows.

Lipstick is MAC’s number one selling product, so for Selfridges in London we created fun and shop-ability using giant lipsticks and even bigger dimensional lipstick textures.
© KatieMcCauley
Katie is a 360 creative director who brings conceptual thinking, cross-platform storytelling, and in-depth visual research to the fore of her work. From ideation through execution, her passion lies in creating thoughtful visuals, content and experiences that combine strategic positioning with creative execution.