Katie Specht McCauley

1. Creative Direction
2. Experiential
New York, NY
2022
L.E.A.F. Festival of Flowers

Supported by FTD, L.E.A.F has engaged over 100 florists to design a series of installations which will be displayed across the District’s plazas and within retail and hospitality storefronts. As a legacy floral brand and meaningful giving expert, FTD was proud to support this year’s Festival of Flowers - joining the celebration of all things flowers and floral design, something that has been core to the FTD business since its founding in 1910.

FTD teamed up with longtime collaborators and New York based exterior design and landscaping firm, Manscapers. Drawing inspiration from artful spaces that coexist in nature, FTD and Manscapers incorporated dried grasses, in season florals and meadow blooms to bring the FTD’s iconic Mercury Man logo to life in a way that makes it feel like a permanent fixture of the neighborhood.

FTD also partnered with Diane Von Furstenburg for an in-store floral display outfitting the windows with a floral forward installation, complimenting the season’s newest styles.


Hermès, DVF, Theory, and Rag & Bone Partner with L.E.A.F Flower Show for Dreamy NYC Display







©KatieMcCauley

2022