Katie Specht McCauley

1. Creative Direction
2. Experiential
LOUISVILLE, KY
2022
FTD x Kentucky Derby

Two American traditions, well-tended.

Two American traditions that share over 100 years of cultural legacy. FTD is proud to be a floral sponsor of the Kentucky Derby. To celebrate, FTD kicked off FTD’s 2023 Run for the Roses™ Sweepstakes as well as an in-person floral experience for Derby and Oaks goers by Bravo’s Manscapers which garnered over 300k organic impressions. 

FTD was featured in Ad Week’s coverage of the Kentucky Derby Brands Harness Kentucky Derby Horse Power.

Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences  which both feature FTD’s floral creation.

BizBash | Brands Bet Big on This Year's Kentucky Derby







©KatieMcCauley

2022