Katie Specht McCauley

1. Creative Direction
2. Commercial
NEW YORK, NY
2022
FTD Mothers Day 2022

“Celebrating Mom Since 1910”


Having celebrated one of the most meaningful holidays for over 110 years, FTD understands, more than anyone, the importance of Mother’s Day.  The memories of celebration, joy and heartbreak are the intimate vignettes driving our first ever television commerical post-rebrand, expressing small moments of what it truly means to be a mom. In this campaign, we capture the magical feeling of what it means to be a mother, while paying homage to our heritage through a series of moments that crescendo towards an intimate portrait of modern motherhood.




©KatieMcCauley

2022