Katie Specht McCauley

1. Creative Direction
2. Brand Identity
CHICAGO,IL
2021
FTD B2B Rebrand Campaign

With over 110 years of floral gifting experience, FTD is powered by a group of talented, local florists from coast to coast. With this B2B campaign, we wanted to generate excitement for current florists while engaging prospective florists to help these businesses know we’re dedicated to being a valuable partner.



©KatieMcCauley

2022